Deal Secured:Simone Biles Signs Multi-Year Deal with Athleta…read more
Simone Biles, the most decorated gymnast in history, has just signed a new multi-year partnership with Athleta, the women’s activewear brand owned by Gap Inc. This significant deal marks Biles’ continued relationship with the brand, which began in 2021 after she left her previous sponsor, Nike.
The partnership will focus not only on athletic wear but also on supporting Biles’ advocacy efforts in mental health, wellness, and empowerment for women and girls. The deal includes the creation of signature activewear lines designed by Biles, as well as collaboration on initiatives that align with her personal values and goals.
This announcement comes as Biles continues to make headlines for her comeback in gymnastics, having recently won several medals at the 2024 U.S. Gymnastics Championships, solidifying her status as one of the greatest athletes of all time. The partnership with Athleta is seen as a reflection of Biles’ influence beyond sports, emphasizing her role as a powerful voice in promoting positive change in society.
