Indiana Fever, a prominent team in the Women’s National Basketball Association (WNBA), has recently entered into several multi-year partnerships with local businesses, aiming to enhance community engagement and promote social justice initiatives.
Partnership with LaCroix Sparkling Water
In December 2024, LaCroix Sparkling Water, a brand under National Beverage Corp., announced a multi-year partnership with the Indiana Fever. This collaboration underscores LaCroix’s commitment to supporting women’s sports and engaging with the local community. While specific details of the partnership have not been publicly disclosed, such alliances typically involve joint marketing efforts, community outreach programs, and promotional activities during games.
Collaboration with Anthem, Inc.
The Fever’s partnership with Anthem, Inc., initiated in February 2021, focuses on addressing social injustice and promoting health and well-being in under-resourced communities. A key component of this collaboration is the “Athlete to Advocate” executive certificate program, developed in conjunction with the Indiana University Lilly Family School of Philanthropy. This program equips professional athletes with the knowledge and skills to become effective advocates for change, emphasizing sports, leadership, and social justice.
Partnership with LaCroix Sparkling Water
In December 2024, LaCroix Sparkling Water, a brand under National Beverage Corp., announced a multi-year partnership with the Indiana Fever. This collaboration underscores LaCroix’s commitment to supporting women’s sports and engaging with the local community. While specific details of the partnership have not been publicly disclosed, such alliances typically involve joint marketing efforts, community outreach programs, and promotional activities during games.
Business Wire
Collaboration with Anthem, Inc.
The Fever’s partnership with Anthem, Inc., initiated in February 2021, focuses on addressing social injustice and promoting health and well-being in under-resourced communities. A key component of this collaboration is the “Athlete to Advocate” executive certificate program, developed in conjunction with the Indiana University Lilly Family School of Philanthropy. This program equips professional athletes with the knowledge and skills to become effective advocates for change, emphasizing sports, leadership, and social justice.
Sponsorship with Salesforce
In addition to these partnerships, the Indiana Fever announced a multi-year sponsorship with Salesforce, designating the company as the team’s new jersey
partner. This alliance reflects Salesforce’s dedication to supporting women’s professional sports and fostering community engagement.
Impact on the Community and the Team
These partnerships are instrumental in advancing the Fever’s mission to inspire and engage with the community both on and off the court. Collaborations with companies like LaCroix, Anthem, and Salesforce enable the team to implement programs that address social issues, promote health and well-being, and empower athletes as advocates for change.
Through these strategic alliances, the Indiana Fever continues to strengthen its presence in the community, leveraging the support of local businesses to drive positive social impact and support the growth of women’s professional basketball.
