Independent agency Open Partners has announced a string of recent client wins including Manchester HQ’d Autotrader and erstwhile longterm Man City shirt sponsor Brother and Windermere-based Lakeland, as well as housebuilding giant Taylor Wimpey and French pharma giant UPSA.
The leading brands have joined the agency to support their next phase of growth, with a focus on the integration of artificial intelligence / AI-powered marketing, an area in which Open Partners has built a deep specialism.
The client acquisitions coincide with a period of sustained growth for Open Partners, recently retaining its ranking for the second consecutive year in the 2025 Sunday Times 100, as well as establishing itself in the 2025 Financial Times 1000 as one of the thousand fastest-growing businesses in Europe.
With an outcomes-based remuneration model, the wins align with the agency’s own growth ambitions and commitment to driving commercial results for the recently onboarded brands.
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Commenting on the client wins and their plans for mutual growth, exec chair and co-founder, Joe Procter, said: “These are highly respected and forward-looking businesses, and we’re proud they’ve chosen Open Partners to help drive their next chapter.
“Each of these brands has a unique ambition, and our growing AI capabilities and performance-led model are built to accelerate that. Our shared commitment to growth encourages deeper collaboration and more accountable marketing partnerships, which ultimately drives better results.”
The agency will work with each new client, integrating media, data, and creative to deliver market-ready strategies across various marketing channels.
Founded in 2017 and HQ’d at the city’s Bonded Warehouse, Open Partners is one of the UK’s leading independent advertising agencies, expanding globally with four offices in the UK, as well as Canada and Australia. The agency focuses on driving marketing transformation through digital platforms, blending AI-powered media, data, and creative for more than 50 brands and organisations.
