Aston Villa is pleased to announce Guinness as a new Official Partner.
The iconic Irish stout will become an Official Global Partner for men’s and women’s teams, and from the start of the 2025/26 season, Villa fans will be able to enjoy the beautiful taste of both Guinness and Guinness 0.0 at our famous home.
Already a regular fixture in many supporters’ matchday routines, Guinness will look to boldly elevate the fan experience, celebrating the shared joys, rituals and traditions that connect Villa supporters and the beautiful game around the world.
Adrian Filby, Chief Commercial Officer at Aston Villa, said: “We are delighted to be welcoming Guinness to the Aston Villa partner family, a global brand that is instantly recognisable to millions around the world. With so many options to choose from, we are extremely proud that Guinness recognised the significant growth of Aston Villa both on and off the pitch, particularly the exciting new developments in and around Villa Park itself.
“We very much look forward to working closely with Guinness to create authentic experiences for our supporters during the 90 minutes on a matchday and beyond.”
Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, said: “Aston Villa is an iconic Premier League club that’s deeply embedded in the local community with a passionate international fanbase.
“We’re incredibly excited that all fans will be able to enjoy quality pints of Guinness and Guinness 0.0, as part of the amazing matchday occasion at Villa Park, and support our ambition to become the most loved beer in sport.”
Building on its role as the Official Beer and Official Responsible Drinking partner to the Premier League, Guinness will also use its global rights to promote and encourage responsible drinking at Villa Park.
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